The brief was to reflect the brand’s sustainable values and also consider the brand’s feminine identity. I created a logo that triples as a crown, sun, and moon. Together these represent the divine feminine and changing of each season and the cycles we go through as women. Since the client loves bold designs , I created an abstract pattern using hemp leaves to bring in the nature of the ingredient while being careful not to have it look like a recreational marijuana product. The visual identity was expanded to packaging, print materials and web design.